SureBet Racing News, Inc. Company Overview
Founders of SureBet started out with one mission in mind: promoting the New Mexico horse racing industry through news and editorial focused on racing and the participants in the state of New Mexico. Due to the nature of the horse racing industry our scope of SureBet’s mission changed quickly to include our neighboring states. The popularity of our website and the many requests from our web readers again bring the need to change the mission of SureBet Racing News: to provide information from every state west of the Mississippi and make it universally accessible and useful.
Website
When you visit www.surebetracingnews.com, you will find the latest racing news, headlines, human interest stories, top notch images, stallion information, sales new and updates, helpful links and much more. Every month an electronic version of our print publication is available free to our web readers. We do not charge our advertisers or our readers for this service, nor do we charge to read or require log-in information from our visitors. Our site is provided as a service to the racing industry. SureBet Racing News is a subscription-based / free publication. Delivered directly to over 4,000 businesses and residences through mail subscription, plus additional FREE copies are distributed at major racetracks. Dec. 2009 Postal Statement
Ads
As a business, SureBet generates the majority of its revenue by offering advertisers measurable, cost-effective and highly relevant advertising, so that the ads are useful to the people who see them as well as to the advertisers who run them.
Hundreds of advertisers have used us as a vehicle to promote their products and services on our website as well as our print product. As a result, readers see ads that are useful and relevant to our industry.
In July of 2009 we added a sister site – inthegate.net – with in-depth video interviews from major racing events.
Growth
SureBet print product launched in July of 2007. To date we have expanded our print product and web presence from news and information with a single-state focus to multi-state coverage. As a result we have enjoyed immense growth in a difficult economy. Our print product has seen a 12 percent increase in sales in 2009 over 2008 and our website has shown immense growth in readership. [see below]
The road ahead
A lot has changed since the first copy of SureBet rolled off the presses. We have grown in spite of our industry’s economic difficulties. We now reach thousands of readers around the world. But one thing hasn’t changed: our dedication to the horse racing industry and the men and women who call it home.