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SANTA ANITA
RESTRUCTURES BUSINESS OPERATIONS
Arcadia, Calif. (Oct. 6, 2011)-- Several management and operations
responsibilities at Santa Anita Park are being reorganized as part
of an ongoing restructuring of management of the facility to gain
operational efficiencies and to help position the landmark horse
racing facility for future growth, track officials announced today.
The reorganization includes merging of some departments,
streamlining of finance and operations departments and a reduction
in management and seasonal workforce, officials said.
"This is the first phase of an initiative to position Santa Anita to
compete in today's economic climate and to provide the best possible
racing and entertainment product for our customers," said Greg
Avioli, CEO and President of Stronach Entertainment, Santa Anita's
parent company. "We are confident that our restructuring will
benefit our organization, California horsemen, racing fans and other
local stakeholders. We also want to thank those people whose
positions are being consolidated or eliminated for their service and
work on behalf of Santa Anita."
Former head of group sales Chris Quinn has been promoted to Vice
President of Sales and Marketing and will oversee the merger of
three departments, marketing, sales and public relations, into one.
Allen Gutterman, Santa Anita's vice president of marketing, is
stepping down as part of the reorganization. In addition to
racing-related sales and marketing, Quinn will be charged with
expanding the track's entertainment offerings. Quinn is a veteran of
sports marketing, having begun his career at Steinberg Sports. He
has worked in professional boxing and tennis in addition to his
horse racing experience.
"In a time of industry consolidation and when more and more handle
is being generated off-track, new approaches are needed to move the
industry forward," said Avioli. "We are focused on making Santa
Anita a better racing facility and, at the same time, expanding its
profile as a regional entertainment center offering other amenities
in addition toracing and during our off-season.
"Chris has done an outstanding job over the last few years as an
ambassador for Santa Anita to the local business, media and
entertainment communities and to generate sponsorships and revenue
through creative uses of our facility. The timing was right on this
as Allen had indicated to me this summer that he was considering
other opportunities and was looking to make a change before the end
of the year. Allen has done a tremendous job in his six years at
Santa Anita and we are grateful for his contributions."
Also, as part of the reorganization, long-time Santa Anita racing
secretary Rick Hammerle will become Vice President, Racing and
Racing Secretary. Hammerle has been a fixture on the Southern
California racing circuit for years and has also worked as a senior
racing official at Gulfstream Park, Golden Gate, Del Mar, Monmouth
Park and the Meadowlands.
"Rick enjoys the respect of the horsemen of Southern California who
we rely upon to produce our racing program as well as his peers in
the Thoroughbred racing industry for his creativity and work ethic,"
said George Haines, Santa Anita's President and General Manager.
Company officials estimated that over 100 full-time and seasonal
positions would be affected by the restructuring.
Stronach Entertainment, a subsidiary of The Stronach Group, also
owns and operates Golden Gate Fields, Gulfstream Park and Casino,
the Maryland Jockey Club, including Pimlico and Laurel race tracks,
Portland Meadows, XpressBet and HRTV.
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